Why small businesses should be blogging
If you aren’t changing your web site, on a regular basis, then what have you really got? An online brochure is the answer that many professionals would give you. So, how to keep your web site content fresh should be top of any small businesses marketing agenda. With fresh content comes (hopefully) fresh traffic. Your web site can be jam packed with information about your product or service, have loads of testimonials and recommendations but nothing can develop engagement as quickly as a high quality blog.
Blogs will .....
Blogs offer not only a great way of engaging with your clients but also a brilliant way to increase your authority with them - showing them exactly how much knowledge you have, not only about your product or service, but, also your target market - them!
Blogs enable people to make immediate contact with you by commenting - offering the perfect opportunity for you to then engage with them in the future, perhaps even making a time for a phone call or a meeting.
Blogs are well loved by the search engines too - Google likes web sites that are updated and many industry experts see them as a one of the most natural ways to build SEO.
Blogs offer your prospective clients more opportunities to find you, as the search engines will be able to pick up on the words within your blog and display them in the search results on those certain words.
What your blog should look like ...
So the reasons why small businesses should have blogging at the top of the “to do” list seems clear - but how to go about it? There are now lots of great, easy to use options for creating blogs - Google and WordPress are two of the favourites. But, bear in mind that ideally you should have your blog hosted within your web site, so that the site also benefits for the traffic your blogs creates.
Then it pays to do some planning - one of the most important factors is that your blogs are consistent. You are aiming to build a following of people who look out for, or even search out your blogs - don’t leave them hanging. Try to blog two or three times a week - but, at the very least make sure its once. The content needs to be top quality as well - offer useful tips, great insight, share your knowledge, add pictures, links, video clips.
Developing your social media strategy as a small business owner can seem daunting - so many channels, where to start right? Well, blogging could help you here - creating great content and sharing it across the social media channels can help you to build your networks, whilst directing traffic back to your web site too. A win, win.
Want to find out more about why blogging is so important? Come along to the FREE workshop at the West Kent B2B on the 30th April at The River Centre, Tonbridge. To book your FREE delegate space that gains you entry to this workshop (and others) plus access to talks by expert key note speakers including Daniel Priestley, Stuart Smith, Katie King and speed networking sessions click here
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