1 Set your objectives - what you wish to achieve
Design your stand to meet your objectives and plan your staffing needs early
2 Train, train, train
80% of the success of your stand is down to your staff
3 Exhibiting is not just for leads but also to find suppliers and to ...
Develop customer relations, find business partners, research competitors,
launch a new product, get new ideas
4 Market your stand to both customer and prospects
4 Market your stand to both customer and prospects
Invite them to meet you at your stand or in the networking area
5 Messages on your stand
Should be simple, visual and in LARGE print which stresses benefits, less is more
6 Can I help you?
Not a good question, ask open questions that require more than a one word answer
7 Don’t just wait for visitors to visit your stand
Lead generation can be anywhere, getting coffee, at workshops and speaker sessions-
Talk to everyone you can wherever you are!
8 Networking is about helping other people
Hard sell is not appropriate and not appreciated and less effective
9 Don’t
Use a mobile, eat on the stand, sit down, have your back to the aisle, have a messy stand
or have cheap tacky giveaways
10 Follow up
Follow up leads as quickly as possible after the exhibition
Should be simple, visual and in LARGE print which stresses benefits, less is more
6 Can I help you?
Not a good question, ask open questions that require more than a one word answer
7 Don’t just wait for visitors to visit your stand
Lead generation can be anywhere, getting coffee, at workshops and speaker sessions-
Talk to everyone you can wherever you are!
8 Networking is about helping other people
Hard sell is not appropriate and not appreciated and less effective
9 Don’t
Use a mobile, eat on the stand, sit down, have your back to the aisle, have a messy stand
or have cheap tacky giveaways
10 Follow up
Follow up leads as quickly as possible after the exhibition
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