Ten top tips to make your exhibition a success

 Keep these top tips in mind and your exhibition is sure to be a success.

1. Be a great networker and you will do well at an exhibition.
You can refresh your skills and learn how to be a great networker at our FREE Maximise your Exhibition workshops held throughout the year (find out more here).

2. Set your objectives - what you wish to achieve. 
Design your stand to meet your objectives and plan your staffing needs early.

3. Train, train, train.
80% of the success of your stand is down to our staff.
 
4. Exhibiting is not just for leads but also to find suppliers and to ....
Develop customer relations, find business partners, research competitors, launch a new product, and get new ideas.

5. Market your stand to both customer and prospects. 
Invite them to meet you at your stand or in the networking area.

6. Messages on your stand.
Should be simple, visual and in LARGE print which stress the benefits - less is more.

7. Can I help you?
Not a good question, ask open questions that require more than a one word answer.

8. Don’t just wait for visitors to visit your stand
Lead generation can be anywhere, getting coff ee, at workshops and speaker sessions. 
Talk to everyone you can wherever you are!


9. Networking is about helping other people
Hard sell is not appropriate and not appreciated and less effective.

10. Don’t ...
Use a mobile, eat on the stand, sit down, have your back to the aisle, have a messy stand
or have cheap tacky give aways.

Remember to... Follow up leads as quickly as possible after the exhibition.